Why should someone upload high-quality product images? The more appealing a product looks; the more trust is built with the customer. The more trust; the likelier they will hit the Checkout button.
- Increase your click-through-rate (CTR)
- Grabs the Buyer’s attention
- Decrease the number of Buyers leaving items in the cart
- Increase customer trust
- Decrease the number of Buyers returning the product
- Improve the Buyer experience
Use different camera angles
If a Product Listing includes many photos from the same angle, it doesn’t provide Buyers with enough information. Trust and confidence drops, as Buyers want to know what they should expect from making a purchase – no matter the product. How does the pipe look from the back, from the side, from the top? How does the shirt look from behind? If these basic questions aren’t being answers, you’ll lose potential Buyers.
Most big shopping networks and e-commerce platforms, such as Google, Amazon, Facebook Marketplace, have strict rules in regards to the images, their background colors, and what type of patterns are used. Images on the CannaSOS.Shop should be appealing, but the background should be white, with no pattern, color, or special effects. Otherwise, you may begin seeing a decrease in your conversion rate.
In addition, the images should be of the product only, with no additional accessories. It is also not recommended to add a business name or other added text. Photos should be tidy, simple, consistent and convincing for best results. If you follow the optimizations above, you can ensure that your buyers are not overwhelmed and confident with their order; minimizing refunds and increasing the product’s conversions.